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"the Virtual Garden"
By Bob Osgoodby, Sat Dec 10th
When planting a garden, or doing a bit of landscaping, there aremany factors which must considered. Size of plants, colors,hardiness, and need for sunlight and water, all come into play.If any mistakes are made along the way, the garden will notflourish. There are many parallels between starting a business andplanting a garden. In fact, being in an online business is likeplanting a virtual garden. If any of the steps are overlooked,like a poorly designed garden, the business will not do well. There are basically three things that those in an onlinebusiness must do.
First - you must pick your program carefully. If you getinvolved with the wrong one, you will not reap the desiredharvest. Just because a program has been around a long time,does not necessarily mean you will achieve success. Some of theaffiliate programs on the web are overplayed and tired. Youshould also avoid the programs that make money mainly bygarnering new recruits. At some point the new recruits will slowdown and the program will go the way of most Ponzi or pyramidschemes. Secondly, after planting, you have to care for your plants.Advertising is like sunlight, water and fertilizer for yourbusiness. A one time or sporadic ad will not get customers. Exposure, Exposure, Exposure gets the customers. It is a commonmaxim in advertising that it takes 5 to 7 exposures to an ad toget someone to react. Your copy must also be geared toward yourtarget market. It must be well written, makes an offer that getssomeone's attention, and allows immediate feedback. If you areconsistent in your advertising, experiment with your copy untilyou start getting responses. If your add doesn't pull, change it- couldn't be simpler. Let's stick with exposure for a minute. It takes a dedicatedperson to place their free classified ads on an ongoing basis.Miss a week here and there and you are committing a big mistake.You are not being consistent. Consistency means that you advertise in different places,
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and ona regular basis. Let's face it - any advertising program mustuse multiple ways to reach their audience. Search outpublications that are geared toward your target market, andcontract with them on a "long term" basis. Many offer discountsfor ongoing ads. When someone sees your ad in different places,they start to pay attention. Enough exposure and they just maycontact you for further information. Which brings us to the third step in your program. If you don'tuse an auto-responder, you are simply not serious in youradvertising efforts. The auto-response presents the details tothem about your offer. They not only get your response withinminutes, but you get their E-mail address for follow-uppurposes. You can get auto-responders from a number of places,but perhaps the simplest is using the Eudora email client. Ifsomeone sends an email to a specific address, or with a specificsubject line, it can automatically file it in a follow up folderand send a canned response. I got a check yesterday from a person I never even talked with.She visited our web site and requested additional information,which was sent by our auto-responder. What a great way to dobusiness. The final step is the actual harvest, and you must have theproper tools. You must have a way to immediately close the dealand for the prospect the make payment. You can use a number ofresources including your own merchant account, online checks ora service such as PayPal. Advertising on the Internet has no magic. Unless it is doneproperly, however the world will NOT beat a path to your door.You must use the same techniques and procedures that you woulduse in any offline advertising campaign. Those that do will have a successful business, and like theVirtual Garden reap a profitable harvest.
About the author:Did you know that subscribers to Bob Osgoodby's Free Ezine the"Tip of the Day" get a Free Ad for their Business at his WebSite? Great Business and Computer Tips - Monday thru Friday.Instructions on how to place your ad are in the Newsletter.Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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